Two Separate "Search Engines"
Overlaps of 8–12% are extremely low, confirming that ChatGPT effectively runs on different signals than Google. If you dominate Google, don't assume ChatGPT will follow suit.
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Why is LLM visibility important?
Traditional search engine volume is already dropping and is expected to continue to drop as AI answer engines take over the search engine market share.
Shift in Search Traffic
"By 2026, traditional search engine volume will drop 25% as AI answer engines take over" -Gartner Research
When Compared to Traditional SEO
"Only ~12% of URLs were shared between ChatGPT's citation set and Google's SERP results" -LLM Visibility Tool